The Barbie Maserati Grecale: An iconic collaboration
Grecale Nov 14th, 2022
Maserati’s latest collaboration to hit the road is unprecedented, boundary-breaking and full of flair. The ultra-limited-edition Barbie Maserati Grecale is sure to turn heads thanks to its irresistible iridescent pink exterior and powerful 530-hp V6 Nettuno engine.
Designed to showcase the unique flair of both brands, the Maserati x Mattel, Inc. Barbie collaboration builds on two worldwide recognized brands with personality and signature style. A partnership resulting in an Italian masterpiece of creativity inspired by the word-wide Barbiecore phenomenon.
Barbie’s Maserati Grecale is a work of art designed under the Trident’s Fuoriserie customization program, which allows car lovers to express their passion and creativity in the creation of their ultimate Italian luxury car, according to their singular style and taste.
The exterior features the iconic pink Barbie hue, covering nearly every inch of the vehicle. Fine acid-yellow lines, inspired by the Trident’s racing heritage, also enhance the carefully designed exterior. The vehicle wouldn’t be complete with a Barbie logo, and this one is sealed with an iridescent topcoat that reveals an incredible rainbow effect on a beautiful sunny day. On the inside, full-leather seats, dashboards, carpets, and doors are a sleek black, accented with pink stitching, as well as branded headrests with the unique “B” badge.
The Barbie Maserati Grecale will only be available in two units worldwide. One of which was auctioned at Neiman Marcus’ Fantasy Gift event in Los Angeles in October. Parts of the proceeds from the auction of that vehicle were donated to the Barbie Dream Gap Project, the Barbie brand’s ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls.
Whether you are arriving to a business meeting or a glamorous event, the Barbie Maserati Grecale will get you where you need to go and is just as multi-faceted as the iconic symbol herself.
Click here to learn more about Maserati’s iconic collaboration with Mattel, Inc.’s Barbie.